Shaping the Future of Your Business (PDF)

This book shows how companies can develop sustainable future scenarios for their own market in order to remain successful and profitable in the future. Most of those who thought they were operating in a stable market and were prepared for crises were disabused of their conviction by the Corona pandemic. But even less dramatic influences such as technological disruption or side attacks from outside the industry are massively changing the environment of companies and demand - latest now! - a rethink. A useful guide for managing directors, executives, marketing managers and planners with helpful tips, illustrative examples and an individually adaptable template for a future workshop.

This book is a translation of the original German 2^nd edition Zukunftsmanagement für den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Contents

• About the inability to predict the future
• Typical thinking errors when planning for the future
• Learning from the mistakes and successes of others
• Rules of the game of changing markets
• Toolbox for the future and future workshop