Selling and Sales Management (PDF)
(Sprache: Englisch)
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it...
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This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
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Bibliographische Angaben
- Autoren: David Jobber , Geoffrey Lancaster , Kenneth Le Meunier-FitzHugh
- 2019, 11. Auflage, 496 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292205059
- ISBN-13: 9781292205052
- Erscheinungsdatum: 22.04.2019
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
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Sprache:
Englisch
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