Search Engine Optimization All-in-One For Dummies (PDF)

The most comprehensive coverage of search engine
optimization

In Search Engine Optimization All-in-One For Dummies,
3rd Edition, Bruce Clay--whose search engine
consultancy predates Google--shares everything you need to
know about SEO. In minibooks that cover the entire topic, you'll
discover how search engines work, how to apply effective keyword
strategies, ways to use SEO to position yourself competitively, the
latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it
easier. You'll get the lowdown on how to use search engine
optimization to improve the quality and volume of traffic on your
website via search engine results. Cutting through technical
jargon, it gets you up to speed quickly on how to use SEO to get
your website in the top of the rankings, target different kinds of
searches, and win more industry-specific vertical search engine
results!

* Includes new and updated material, featuring the latest on
Bing!, Google instant search, image search, and much more

* Covers SEO and optimizing servers for SEO

* Provides important information on SEO web design

* Shows you how to use SEO to stay "above the fold"

If you're a website owner, developer, marketer, or SEO
consultant, Search Engine Optimization All-in-One For Dummies,
Third Edition is the only resource you need to beat the
competition.