Qualitative Consumer and Marketing Research (PDF)

Name: Qualitative Consumer and Marketing Research
Brand: SAGE Publications
SKU: 55503262
Price: 82.90 CHF
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Russell W. Belk , Eileen Fischer , Robert Kozinets

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Qualitative Consumer and Marketing Research, Russell W. Belk, Eileen Fischer, Robert Kozinets

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How is qualitative marketing and consumer research conducted today?

- What is rigorous research in this field?

- What are the new, cutting edge techniques?

Written for students, scholars, and marketing research...

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How is qualitative marketing and consumer research conducted today?

- What is rigorous research in this field?

- What are the new, cutting edge techniques?

Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research.

Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Autoren-Porträt von Russell W. Belk, Eileen Fischer, Robert Kozinets

Russell W. Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. It tends to be qualitative, cultural, and visual. He has received the Paul D. Converse Award, two Fulbright Fellowships, the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research, and is a fellow in ACR, APA, and the Royal Society of Canada.

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Bibliographische Angaben

Autoren: Russell W. Belk , Eileen Fischer , Robert Kozinets
2012, 1. Auflage, 240 Seiten, Englisch
Verlag: SAGE Publications
ISBN-10: 1446272060
ISBN-13: 9781446272060
Erscheinungsdatum: 31.12.2012

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Grösse: 6.99 MB
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