Protecting the Brand (ePub)

Name: Protecting the Brand
Brand: Business Expert Press
SKU: 139895379
Price: 23.90 CHF
Availability: OnlineOnly

Counterfeiting and Grey Markets (Sprache: Englisch)

Autoren: Peter Hlavnicka , Anthony Keats

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Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.
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Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).

Autoren-Porträt von Peter Hlavnicka, Anthony Keats

Peter Hlavnicka is a founder and CEO of Phi Ventures Pte. Ltd. as well as Venture Partner at R3i Ventures Pte. Ltd. based in Singapore and is specializing in deeptech and medtech, global IP commercialization, compliance, brand protection, and supply chain security. Previously as Director Brand Protections APAC at Fitbit, Director Pricing at Blackberry Ltd., Director IP Protection and Enforcement at Dolby Laboratories, Grey Market and Anti-counterfeiting at Nortel Networks; he led global IP protection and IP licensing efforts and also served as President and Treasurer of AGMA Global.

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Autoren: Peter Hlavnicka , Anthony Keats
2021, 392 Seiten, Englisch
Verlag: Business Expert Press
ISBN-10: 1637421524
ISBN-13: 9781637421529
Erscheinungsdatum: 22.11.2021

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Dateiformat: ePub
Grösse: 1.52 MB
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Englisch

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