Proceedings of the 1996 Multicultural Marketing Conference / Developments in Marketing Science: Proceedings of the Academy of Marketing Science (PDF)

Name: Proceedings of the 1996 Multicultural Marketing Conference / Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Brand: Springer-Verlag GmbH
SKU: 70229338
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This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.¿

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2015, 2015, 389 Seiten, Englisch
Herausgegeben: Pravat K. Choudhury
Verlag: Springer-Verlag GmbH
ISBN-10: 3319173952
ISBN-13: 9783319173955
Erscheinungsdatum: 19.05.2015

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