Pandemic, New Normal and Implications on Business / Springer Proceedings in Business and Economics (PDF)

Gaurav Gold Medal" by the Indian Solidarity Council, the "Rajiv Gandhi Education Excellence Award" by International Institute of Education and Management and the "Education Leadership Award" by Education Leadership Awards, Dubai.



Dr. Jogendra Kumar Nayak is Associate Professor at IIT Roorkee. His area of research interests includes B2B marketing, Pricing, Tourism Marketing. He teaches Marketing Research, Marketing Management and B2B Marketing to the students of MBA and B.Tech courses. He is currently deputed as a Professor-In-Charge of Training & Placement Department in DOMS (Department of Management Studies)-IIT Roorkee. In the year 2017 he was awarded as an 'Expert Member of Standing Committee on Research Methodology' by Ministry of Home Affairs, Govt. of India, also as a 'Reviewer for the Executive Government agency, Poland' by National Science Centre and in the year 2018 as a member, Board of studies and advisory board member of Abdul Kalam Technical University. He obtained his PhD from VGSOM, IIT-Kharagpur in the field of marketing in 2012. His major research project includes a study on the handicraft industries on empowering the artisans, funded by ICSSR; and marketing practices in handicraft sector in Uttarakhand, funded by IIT Roorkee. Some of his consulting assignments entailed working on projects like "Traidcraft-Study the Potential of Handloom sector in Orissa", and "European Union-Capacity building of Small and Medium Industries in Orissa. He has published close to 40 research papers with reputed journals published by A-list publishers. More than 50% of his papers are in FT-50, A* and A rated journals. He is also an author of the vastly popular textbook on "Retail Management".



Dr. Komal Chopra is Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. He has more than 16 years of experience in academics and teaches subjects such as retail management, consumer behaviour, and essentials of marketing. He regularly conducts management development programmes for managers working in multinational companies in India. He has also delivered guest sessions at the University of Witwatersrand, South Africa, and Katmandu University. He has done research and consultancy projects for Ministry of Corporate Affairs, ICSSR, Tata Motors, Springer Nature and Bilcare Research. Dr. Chopra has published many research papers in ABDC and Scopus ranked journals and is a reviewer for Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, Emerging Markets Case Studies, International Journal of Retail & Distribution Management, Journal of Applied Research in Higher Education, Foresight and Health Education.