New Product Development For Dummies (ePub)

Foreword. Introduction. Part I: The Basics of New Product Development. Chapter 1: It Takes a Company. Chapter 2: What Are You Developing, and Why? Chapter 3: Defining Your Product Strategy. Part II: Charting the Ocean of Opportunity for New Products. Chapter 4: What Do Your Customers Really Want? Chapter 5: Turning Your Company into an Idea Factory. Chapter 6: Picking Winners and Losing Losers. Chapter 7: Making the Most of Technology. Chapter 8: Focusing Your NPD Efforts. Part III: Navigating the River of Product Development. Chapter 9: One Foot in Front of the Other: The Product Development Process. Chapter 10: Organizing the NPD Troops. Chapter 11: Managing Your Corporation's NPD Resources. Chapter 12: Using Reviews to Keep Projects on Track. Chapter 13: Launching Products for Market Success. Part IV: New Challenges in Product Development. Chapter 14: Developing Products in the Digital Age. Chapter 15: Product Development Goes Global. Chapter 16: Choose Your Partner! Partners in Product Development. Part V: The Part of Tens. Chapter 17: Ten Ideas on Ways to Test Your New Products. Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts. Appendix: Business Case Outline. Index.

Robin Karol is CEO of the Product Development and Management
Association (PDMA), a professional society that creates and
nurtures a global community in which people and businesses learn to
grow and prosper through innovation and the introduction of new
products. Robin is an adjunct full professor at the University of
Delaware Lerner School of Business Administration, where she
teaches courses on the Management of Creativity and Innovation.
Robin worked at DuPont for 23 years in various aspects of
innovation and new product development, achieving the role of
Director of Innovation Processes. A certified new product
development professional (NPDP), she received her PhD in
Biochemistry from the State University of New York at Buffalo. She
has numerous publications and has presented at many conferences and
workshops. The Industrial Research Institute (IRI) presented Robin
with its Maurice Holland Award for the best paper in its journal
Research-Technology Management in 2003.

Beebe Nelson is Co-Director of the International
Association for Product Development (IAPD), a consortium of leading
product developers who come together to improve their ability to
execute new product development. She has organized, chaired,
presented at, and facilitated conferences and workshops in product
development, and has contributed chapters and articles in a number
of venues. From 1998 to 2003, she was Book Review Editor of the
Journal of Product Innovation Management, a publication of
the PDMA. Beebe is a certified new product development professional
(NPDP) and holds a doctorate in philosophy from the Harvard
Graduate School of Education. Beebe has taught Philosophy at the
University of Massachusetts at Boston and most recently in the
College of Management at UMass-Lowell. She chairs the Advisory
Council of Partners in Ending Hunger, a not-for-profit organization
located in Maine.

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