Neuromarketing For Dummies (ePub)
(Sprache: Englisch)
Learn how to use neuromarketing and understand the science
behind it
Neuromarketing is a controversial new field where
researchers study consumers' brain responses to
advertising and media. Neuromarketing and the brain sciences
behind it provide new...
behind it
Neuromarketing is a controversial new field where
researchers study consumers' brain responses to
advertising and media. Neuromarketing and the brain sciences
behind it provide new...
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Learn how to use neuromarketing and understand the science
behind it
Neuromarketing is a controversial new field where
researchers study consumers' brain responses to
advertising and media. Neuromarketing and the brain sciences
behind it provide new ways to look at the age-old
question: why do consumers buy? Neuromarketing
For Dummies goes beyond the hype to explain the
latest findings in this growing and often
misunderstood field, and shows business owners and
marketers how neuromarketing really works and how they
can use it to their advantage. You'll get a firm grasp on
neuromarketing theory and how it is impacting research
in advertising, in-store and online shopping,
product and package design, and much more. Topics
include:
* How neuromarketing works
* Insights from the latest neuromarketing research
* How to apply neuromarketing strategies to any level of
advertising or marketing, on any budget
* Practical techniques to help your customers develop bonds with
your products and services
* The ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic for
business owners, students, and marketers and offers practical ways
it can be incorporated into your existing marketing plans.
behind it
Neuromarketing is a controversial new field where
researchers study consumers' brain responses to
advertising and media. Neuromarketing and the brain sciences
behind it provide new ways to look at the age-old
question: why do consumers buy? Neuromarketing
For Dummies goes beyond the hype to explain the
latest findings in this growing and often
misunderstood field, and shows business owners and
marketers how neuromarketing really works and how they
can use it to their advantage. You'll get a firm grasp on
neuromarketing theory and how it is impacting research
in advertising, in-store and online shopping,
product and package design, and much more. Topics
include:
* How neuromarketing works
* Insights from the latest neuromarketing research
* How to apply neuromarketing strategies to any level of
advertising or marketing, on any budget
* Practical techniques to help your customers develop bonds with
your products and services
* The ethics of neuromarketing
Neuromarketing for Dummies demystifies the topic for
business owners, students, and marketers and offers practical ways
it can be incorporated into your existing marketing plans.
Autoren-Porträt von Stephen Genco, Andrew Pohlmann, Peter Steidl
Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.
Bibliographische Angaben
- Autoren: Stephen Genco , Andrew Pohlmann , Peter Steidl
- 2013, 1. Auflage, 408 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118518977
- ISBN-13: 9781118518977
- Erscheinungsdatum: 18.07.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 2.44 MB
- Mit Kopierschutz
Sprache:
Englisch
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