Mobilized Marketing (ePub)

Integrate your mobile marketing program and take your brand to
the next level

Mobile marketing is finally entering the forefront of the
marketing realm as megabrands roll out million-dollar budgets and
small businesses have turned to the channel for its affordability,
measurability, and repeatable successes in producing sales and
driving engagement and loyalty. Through insights from bold industry
visionaries and fellow mobile pioneers, Mobilized Marketing
takes readers through campaigns worth repeating and others that are
not. Learn the many roads that marketers can take and the proven
strategies and tactics that move products and build loyalty through
the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by
mobile marketing leader Hipcricket, Mobilized Marketing
breaks down how brands of all sizes have performed in their mobile
efforts--why some have failed and how others bravely turned to
mobile.

* Demonstrates how to integrate mobile into marketing programs
and how to effectively measure it

* Explains how to make your existing marketing spends work
harder

* Delivers step-by-step instructions on how to optimize campaigns
in real-time

* Shows how to determine which mobile tactics are keepers and
which are not

It's time to mobilize your marketing programs and drive your
profits to new heights.