Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market (PDF)
(Sprache: Englisch)
Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Strategic Retail Marketing, language: English, abstract: The ALDI Group is known as one of the biggest chains of discounters...
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Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Strategic Retail Marketing, language: English, abstract: The ALDI Group is known as one of the biggest chains of discounters in Europe and is still growing into more markets all over the world. As their biggest German competitor LIDL already successfully expanded into the Finnish market, Finnland could be a market of interest for ALDI as well. This project work presents an analysis of the discounters business model, capabilities and the environment of the Finnish market by using SWOT Analysis and PEST Analysis. After this a marketing plan is presented based on the insights with recommendations for the company.
Bibliographische Angaben
- Autor: Lars Bucher
- 2022, 1. Auflage, 14 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3346629570
- ISBN-13: 9783346629579
- Erscheinungsdatum: 19.04.2022
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 0.58 MB
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Englisch
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