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Marketing Fashion (ePub)

Critical Perspectives on the Power of Fashion in Contemporary Culture (Sprache: Englisch)

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Marketing Fashion
 

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

Autoren-Porträt
Karin M. Ekström is Professor in Marketing at the Department of Business Administration and Textile Management, University of Borås, Sweden, where she heads the Marketing, Fashion and Sustainable Consumption Research Group. She has been involved in research on consumption for many years, frequently in multidisciplinary projects. Her research focuses on consumer culture, with a particular focus on the meaning(s) of consumption and sustainable consumption of food, clothing, and wood. She has recently edited Museum Marketization: Cultural Institutions in the Neoliberal Era (2020). Examples of other edited volumes related to consumption and sustainability are Waste Management and Sustainable Consumption: Reflections on Consumer Waste (2015), Beyond the Consumption Bubble (2011, coedited with Kay Glans) and Elusive Consumption (2004, coedited with Helene Brembeck).
Bibliographische Angaben
  • 2023, 1. Auflage, 266 Seiten, Englisch
  • Herausgegeben: Karin M. Ekström
  • Verlag: Taylor & Francis
  • ISBN-10: 1000900126
  • ISBN-13: 9781000900125
  • Erscheinungsdatum: 16.06.2023

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen
  • Dateiformat: ePub
  • Grösse: 16 MB
  • Ohne Kopierschutz
  • Vorlesefunktion
Sprache:
Englisch
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