Marketing and Supply Chain Management (ePub)
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Marketing and Supply Chain Management is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.
Dimitris Folinas is an associate professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.
Thomas Fotiadis is an assistant professor of marketing and director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.
- Autoren: Dimitris Folinas , Thomas Fotiadis
- 2017, 246 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317296257
- ISBN-13: 9781317296256
- Erscheinungsdatum: 13.09.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 6.27 MB
- Mit Kopierschutz
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