Managing Value Propositions in Service Ecosystems / Markt- und Unternehmensentwicklung Markets and Organisations (PDF)
(Sprache: Englisch)
Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains...
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Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems.
Contents
Target Groups
The Author
Dr. Julian Boha is a postdoctoral researcher in the field of innovation management, project manager and lecturer at the University Erlangen-Nuremberg. He received his PhD in economic sciences from Prof. Dr. Kathrin M. Moeslein at the Department of Information Systems, Chair of Information Systems - Innovation and Value Creation.
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Contents
- Value propositions and service ecosystems from a service-dominant logic perspective
- The evolution of value propositions
- Perceived value propositions of service ecosystems
- Orchestrating service ecosystems through value propositions
- Towards a management framework for service ecosystems
Target Groups
- Researchers and students in the field of innovation management
- Innovation, ecosystem, and strategy managers
The Author
Dr. Julian Boha is a postdoctoral researcher in the field of innovation management, project manager and lecturer at the University Erlangen-Nuremberg. He received his PhD in economic sciences from Prof. Dr. Kathrin M. Moeslein at the Department of Information Systems, Chair of Information Systems - Innovation and Value Creation.
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Autoren-Porträt von Julian Boha
Dr. Julian Boha is a postdoctoral researcher in the field of innovation management, project manager and lecturer at the University Erlangen-Nuremberg. He received his PhD in economic sciences from Prof. Dr. Kathrin M. Moeslein at the Department of Information Systems, Chair of Information Systems - Innovation and Value Creation.
Bibliographische Angaben
- Autor: Julian Boha
- 2020, 1st ed. 2021, 234 Seiten, Englisch
- Verlag: Springer Fachmedien Wiesbaden
- ISBN-10: 3658317132
- ISBN-13: 9783658317133
- Erscheinungsdatum: 08.09.2020
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eBook Informationen
- Dateiformat: PDF
- Grösse: 10 MB
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Sprache:
Englisch
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