Management Information Systems: Managing the Digital Firm, Global Edition (PDF)

Name: Management Information Systems: Managing the Digital Firm, Global Edition
Brand: Pearson ITP
SKU: 138720842
Price: 71.90 CHF
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Kenneth C. Laudon , Jane P. Laudon

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Forintroductory courses in IS (information systems) and MIS (managementinformation systems).
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof...

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Forintroductory courses in IS (information systems) and MIS (managementinformation systems).
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.

Autoren-Porträt von Kenneth C. Laudon, Jane P. Laudon

Kenneth C. Laudon was a professor of information systems at the New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business.

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Autoren: Kenneth C. Laudon , Jane P. Laudon
2021, 17. Auflage, Englisch
Verlag: Pearson ITP
ISBN-10: 1292403578
ISBN-13: 9781292403571
Erscheinungsdatum: 07.06.2021

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