Toolbox for Marketing and Management / Management for Professionals (PDF)

Name: Toolbox for Marketing and Management / Management for Professionals
Brand: Springer-Verlag GmbH
SKU: 117915355
Price: 83.00 CHF
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Creative Concepts, Forecasting Methods, and Analytical Instruments (Sprache: Englisch)

Autor: Ralf T. Kreutzer

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Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.

Autoren-Porträt von Ralf T. Kreutzer

Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later the managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 35 books including many from Springer. Among his latest books is the popular "Digital Darwinism" (Springer, 2015) co-authored with Karl-Heinz Land.

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Bibliographische Angaben

Autor: Ralf T. Kreutzer
2019, 1st ed. 2019, 260 Seiten, Englisch
Verlag: Springer-Verlag GmbH
ISBN-10: 3030138232
ISBN-13: 9783030138233
Erscheinungsdatum: 03.05.2019

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: PDF
Grösse: 10 MB
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Englisch

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