Leading Apple With Steve Jobs (ePub)

A former Senior VP of Apple shares how Steve Jobs motivated
people to do the best work of their lives

Jay Elliot was hired personally by Steve Jobs, just in time to
accompany him on the last of his historic visits to Xerox's Palo
Alto Research Center, the visits that changed the course of
computing. As Senior VP of Apple, Jay served as Steve's right-hand
man and trouble-shooter, overseeing all corporate operations and
business planning, as well as software development and HR. In
Leading Apple with Steve Jobs, Jay details how Steve managed
and motivated his people--and what every manager can learn
from Jobs about motivating people to do the best work of their
lives.

Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying
cry--a metaphor to "Think Different." In the days of
developing the Macintosh, it became a four-word mission statement.
It expresses the heart of Apple and Steve. The management
principles that grew out of that statement form the backbone of
this book.

* Explains how to find talented people who will understand your
objectives and be able to make a contribution to that effort

* Lists traits that can determine whether a person will be so
committed to the vision that they will provide their own
motivation

* Explains how to ensure that your employees hold an allegiance
to the captain and to his/her shipmates, and also possess the
ability to come up with original, unique ways to approach a
problem, and be self-guided with a strong sense of direction

Leading Apple with Steve Jobs will shift your thought
paradigm and inspire you to assemble and lead innovative teams.