Integration of location based services into the social CRM strategy (PDF)
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
(Sprache: Englisch)
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at...
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Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship
management (CRM) perspective. After elaborating on CRM and carefully
scrutinizing the mobile application and its functions, the author aims at investigating
how Foursquare can be used as a CRM tool throughout the customer relationship
life-cycle. Since large companies managing renowned brands usually
have more sophisticated tools to enforce their CRM strategy, this thesis is less
concerned with those large enterprises, but rather focuses on small, local businesses
that decide to enter the realm of customer relationship management.
management (CRM) perspective. After elaborating on CRM and carefully
scrutinizing the mobile application and its functions, the author aims at investigating
how Foursquare can be used as a CRM tool throughout the customer relationship
life-cycle. Since large companies managing renowned brands usually
have more sophisticated tools to enforce their CRM strategy, this thesis is less
concerned with those large enterprises, but rather focuses on small, local businesses
that decide to enter the realm of customer relationship management.
Bibliographische Angaben
- Autor: Annelie Roggenkamp
- 2013, 1. Auflage, 198 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 365643266X
- ISBN-13: 9783656432661
- Erscheinungsdatum: 31.05.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Grösse: 8.22 MB
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Sprache:
Englisch
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