Innovation and Export (ePub)
The Joint Challenge of the Small Company
(Sprache: Englisch)
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to...
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The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Autoren-Porträt von Manon Enjolras
Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.
Bibliographische Angaben
- Autor: Manon Enjolras
- 2021, 1. Auflage, 192 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119881528
- ISBN-13: 9781119881520
- Erscheinungsdatum: 30.11.2021
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eBook Informationen
- Dateiformat: ePub
- Grösse: 3.07 MB
- Mit Kopierschutz
Sprache:
Englisch
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