Exceptional Selling (PDF)

Praise for Exceptional Selling

"Thull's leading-edge thinking makes this book extraordinary.
This straightforward guide to communicating across all cultures
with credibility and respect will give you a significant
competitive advantage in a complex and crowded global
marketplace."

--Guenter Lauber, Vice President, Siemens Energy &
Automation, Inc., EA Systems

"Exceptional Selling may be one of the most important books
written on sales and marketing communications for high stakes
sales. It shows you how to stand apart from your competition,
communicate with great clarity, and position your solution as the
most compelling choice for the long term."

--Rob Mancuso, Senior Vice President, Investors Financial
Services Corp.

"Thull has taken consultative and collaborative sales to new
heights. The knowledge in this book is priceless. The trust and
respect created by the diagnostic process is a must-have for
success here in Asia and around the globe. It enables us to
differentiate ourselves early and achieve long-lasting
success."

--Tay Chong Siew, Major Customer Director, North Asia, BOC
Gases

"Having achieved exceptional success by working with Thull and
implementing the strategy and process in his first two books, I'm
astounded that his leading-edge thinking is captured in yet more
detail in another brilliant book. The conversation examples of his
powerful diagnostic approach will bring even greater success to our
organization. Truly exceptional!"

--Alberto Chacin, Director of On Demand Services LAD, Oracle
USA

"Exceptional Selling is a dramatic departure from the vast
majority of sales books. It scares me to see all the ways in which
we can self-sabotage our sales opportunities-but that's only
chapter one. Throughout the book, Thull describes compelling
examples of how to succeed in a cluttered marketplace."

--Steven Rodriguez, Senior Vice President, Ceridian
Corporation

"Thull has again extended the concepts and thinking he developed
in The Prime Solution and Mastering the Complex Sale. This is an
essential read for anyone working to understand his customers in a
complex world."

--Wayne Hutchinson, Vice President of SalesMarketing and
Consulting, Shell Global Solutions International B.V.