Entrepreneurship in the Digital Era / Management for Professionals (PDF)
Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural,...
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Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing.
This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.
Jens Pätzmann is Full Professor and Director of the Institute for Entrepreneurship at Neu-Ulm University of Applied Sciences in Germany. He teaches marketing, branding, and strategy for startups and conducts research in the field of social psychology and cultural anthropology in connection to archetypes and branding.
Thomas Clauss is Full Professor and Chair in Corporate Entrepreneurship and Digitalization in Family Business at the Witten/Herdecke University in Germany. He researches business model innovation, interorganizational governance, and digitization in family firms
- 2023, 1st ed. 2023, 208 Seiten, Englisch
- Herausgegeben: Daniel Schallmo, Jens Pätzmann, Thomas Clauss
- Verlag: Springer International Publishing
- ISBN-10: 303143188X
- ISBN-13: 9783031431883
- Erscheinungsdatum: 16.11.2023
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- Dateiformat: PDF
- Grösse: 5.93 MB
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