Engagement Marketing (ePub)

A definitive guide to growing your small business through
"Engagement Marketing"

As a small business owner, you've always relied on word-of-mouth
referrals to grow your business. Thanks to social media--and
its nimble partner, mobile technology--it's now easier than
ever to turn customers and clients into engaged fans who spread the
word about your business across a variety of online platforms. And
that's what Engagement Marketing is all about. Written for
anyone who owns or manages a small business or non-profit, this
book is filled with practical, hands-on advice based on the
author's experience of working with thousands of small businesses
for over a decade.

You'll learn how to attract new prospects--as well as how
to increase repeat sales--using your existing customers and
social networks.

* Learn how to create customer experiences that increase positive
customer reviews and endorsements

* Get practical advice on how to entice people to join your
social networks and run engagement campaigns that increase
visibility--and endorsements--for your business

* Understand why engagement is so important--and how you can
use it to turn passionate fans in your social networks into
tomorrow's new business

* Author Gail Goodman is CEO of Constant Contact, America's
leading email and social media marketing company for small
businesses

Engagement Marketing will help you make a bigger name for
your company, build your network, and reach your goals.