Dynamic Models of Advertising Competition / International Series in Quantitative Marketing Bd.4 (PDF)
Open- and Closed-Loop Extensions
(Sprache: Englisch)
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing...
sofort als Download lieferbar
eBook (pdf)
Fr. 118.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Dynamic Models of Advertising Competition / International Series in Quantitative Marketing Bd.4 (PDF)“
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.
Bibliographische Angaben
- Autor: Gary M. Erickson
- 2013, 1991, 122 Seiten, Englisch
- Verlag: Springer Netherlands
- ISBN-10: 9401713146
- ISBN-13: 9789401713146
- Erscheinungsdatum: 17.04.2013
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 8.63 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Dynamic Models of Advertising Competition / International Series in Quantitative Marketing Bd.4"
0 Gebrauchte Artikel zu „Dynamic Models of Advertising Competition / International Series in Quantitative Marketing Bd.4“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Dynamic Models of Advertising Competition / International Series in Quantitative Marketing Bd.4".
Kommentar verfassen