Drop the Pink Elephant (PDF)

"As GMTV anchor, I interview hundreds of people every year. However
well they interview, every single person would find it easier to
explain their case by following these simple principles." EAMONN
HOLMES, GMTV Presenter

"[Drop the Pink Elephant]...tackle[s] every aspect of personal
communication in a crisp, entertaining style." THE PLAIN ENGLISH
SOCIETY

"There can be no whitewash at the White House." (Richard Nixon).
These nine words turned the American nation against their
President. Why? Because people hadn't linked the White House with a
cover up until Nixon himself made the connection. His own denial
created the story.

It is perhaps the most famous Pink Elephant in history. But what
exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary
negatives that clutter your conversation and meaning, sending out
the wrong signals to anyone you communicate with.

In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the
deadly trap of allowing poor communication skills to obscure your
meaning and reduce your effectiveness. Drop the Pink Elephant is
filled with helpful, simple and practical advice on how to make
your words count for more. Put these straightforward lessons into
practice and you will notice immediately how much more effectively
you are able to communicate with others.

Sharpen your conversation by:

* FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT

* GETTING RID OF THE JARGON

* LEARNING TO SPEAK IN PICTURES

* RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE

* CAPTIVATING AN AUDIENCE

N.B. No animals were hurt in the making of this book. (Can you spot
your first Pink Elephant?)