Donald Trump and the Branding of the American Presidency / Psychology and Our Planet (PDF)
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(Sprache: Englisch)
"Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump...
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"Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics."
-Richard Nimijean, Professor, Carleton University, Canada
Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.
Autoren-Porträt von Kenneth M. Cosgrove
Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA. He teaches and writes about political marketing and branding and has written extensively about the way in which political branding has been used by Conservatives to dominate the Republican Party and American politics, from Ronald Reagan to the present. Bibliographische Angaben
- Autor: Kenneth M. Cosgrove
- 2022, 1st ed. 2022, 235 Seiten, Englisch
- Verlag: Springer International Publishing
- ISBN-10: 3030304965
- ISBN-13: 9783030304966
- Erscheinungsdatum: 30.10.2022
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- Grösse: 3.83 MB
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