Digital Storytelling / Karam Sethi (ePub)
More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new...
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Did you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?
More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, "Do we know who's creating the content we love on social media?" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators.
In this book you will learn:
- How to become a more discerning social media user
- How to break into the field of marketing
- What types of storytellers exist in business, politics, and popular culture
- How to tell authentic stories for personal life and business
The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.
- Autor: Karam Singh Sethi
- 2021, 1. Auflage, 162 Seiten, Englisch
- Verlag: Karam Sethi
- ISBN-10: 1637300743
- ISBN-13: 9781637300749
- Erscheinungsdatum: 03.05.2021
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Grösse: 1.70 MB
- Mit Kopierschutz
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