Digital Innovations, Business and Society in Africa / Advances in Theory and Practice of Emerging Markets (PDF)
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For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepreneurs, consumers/citizens and governments in using new and emerging digital technologies. It showcases how consumers/citizens, entrepreneurs, organisations, institutions and governments are leveraging new and emerging digital innovations to disrupt and transform value creation and service delivery in Africa.
Sheena Lovia Boateng is a Lecturer in the Department of Marketing and Entrepreneurship at the University of Ghana Business School. She is the first female to complete a PhD in Marketing from the University of Ghana. She is also the founder of the Women in Tertiary Education Network (WITE). Her research interests include online pharmaceutical marketing, influencer marketing, online relationship marketing, fashion and beauty marketing, digital business strategy, electronic learning adoption, entrepreneurship, online branding and advertising, social media marketing and structural equational modelling in marketing.
Thomas Anning-Dorson is a Senior Lecturer at Wits Business School of the University of the Witwatersrand, Johannesburg, South Africa and a Researcher with Oxford Internet Institute on the Fairwork Project. His current research focuses on Marketing, Competitive Strategy, Innovation, Digitalization and Enterprise Development. His research has been published in top tier international journals.
Longe Olumide Babatope is a Graduate-level Faculty at the African Centre of Excellence on Technology Enabled Learning (ACETEL) of the National Open University of Nigeria, Abuja, Nigeria. He is also a Visiting Professor of Computing & Information Systems at Trinity University, Lagos, Nigeria and an Adjunct Professor of Cyber Security at AlHikmah University, Ilorin, Nigeria. His current research focuses on management information systems security, social and enterprise informatics. He is also
- 2022, 1st ed. 2022, 421 Seiten, Englisch
- Herausgegeben: Richard Boateng, Sheena Lovia Boateng, Thomas Anning-Dorson, Longe Olumide Babatope
- Verlag: Springer International Publishing
- ISBN-10: 3030779874
- ISBN-13: 9783030779870
- Erscheinungsdatum: 01.01.2022
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- Grösse: 7 MB
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