DigiMarketing (PDF)

"We are all DigiMarketers now - or we should be. The authors havefor the first time provided a lucid, hype-free, business-based andpractical guide to the new age of marketing: it is a kind ofdigital Baedeker, which should be on every businessman'sbook-shelf."
--Miles Young, Chairman, Ogilvy & Mather AsiaPacific

"The digital frontier is now the center of our universe. As KentWertime and Ian Fenwick show, marketers must seize this digitalopportunity to accelerate their market growth."
--John A. Quelch, Senior Associate Dean and LincolnFilene Professor of Business Administration, Harvard BusinessSchool

"Too many advertisers are stuck in the primordial soup when itcomes to their digital marketing strategy. However, they need toevolve fast if they are to survive in a multi-channel landscape.This timely book acts like an Origin of the Species, steeringhesitant brand owners through the complexities of the digitalecosystem. An impressive blend of academic theory, professionalinsight and practical advice."
--Paul Kemp-Robertson, Co-founder & EditorialDirector, Contagious www.contagiousmagazine.com

"DigiMarketing: The Essential Guide to New Marketing &Digital Media is a clear call for companies to evolve theirmarketing practice. This book is essential reading for anyoneseeking a roadmap to the future of business."
--Dipak C. Jain, Dean, Kellogg School of Management

"The rise of conversational media new forms of distribution -from blogs to mobile platforms - challenge traditional approachesto marketing, and require every business to have a transition plan.Kent Wertime and Ian Fenwick have written a book that is requiredreading for any marketers interested in successfully making thattransition."
--John Battelle, CEO and Founder, Federated MediaPublishing and Author, The Search

"Kent Wertime and Ian Fenwick have written the definitive guideto marketing in the digital age. But Digimarketing does morethan educate marketing professionals. It describes the new medialandscape brilliantly, making it an essential read for anyone whohopes to understand the most important technological revolution ofthe past fifty years. I wore out three yellow highlighters beforerealizing that every sentence and every paragraph is worthcommitting to memory."
--Norman Pearlstine, Former Editor-in-Chief, Time Inc.and Managing Editor, The Wall Street Journal, SeniorAdvisor, Telecommunications & Media, The Carlyle Group