Cross Cultural Issues in Consumer Science and Consumer Psychology (PDF)
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.
Among the topics covered:
- Culture as a driver of individual and national consumer behavior.
- Consumer culture-based attitudes toward buying foreign versus domestic products.
- Country-of-origin effects: consumer perceptions of international products.
- The roles of cultural influences in product branding.
- Cultural aspects of consumer-brand relationships.
- Consumer behavior in the emerging marketplace of subsistence countries.
This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Carlos J. Torelli is Professor of Business Administration, University of Illinois at Urbana-Champaign. He is an expert in cross-cultural consumer psychology and global branding. Professor Torelli is the author of Globalization, Culture and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (Palgrave Macmillan 2013), and has published numerous articles in top journals in marketing and psychology. He has also served as Associate Editor at the Journal of Cross-Cultural Psychology, and currently serves as senior editor at the International Journal of Research in Marketing, as well as in the editorial board of top marketing journals.
- 2017, 1st ed. 2017, 218 Seiten, Englisch
- Herausgegeben: Hester van Herk, Carlos J. Torelli
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319650912
- ISBN-13: 9783319650913
- Erscheinungsdatum: 17.10.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 3.51 MB
- Ohne Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Cross Cultural Issues in Consumer Science and Consumer Psychology".
Kommentar verfassen