Consumers' Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products (PDF)
(Sprache: Englisch)
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, , course: Marketing Management, language: English, abstract: Despite their popularity, studies concerning soft drinks are lacking....
sofort als Download lieferbar
eBook (pdf)
Fr. 37.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Consumers' Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products (PDF)“
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, , course: Marketing Management, language: English, abstract: Despite their popularity, studies concerning soft drinks are lacking. Hence, this study was conducted to assess the consumers' brand preference of soft drinks: A comparative analysis of Coca cola and Pepsi cola products among Hawassa Tabor high school students. Both primary and secondary data sources were used in the study. The required data were collected from 374 students of soft drink customers selected by adopting a multistage sampling technique. Descriptive research design with quantitative method was used.
The data collected through questionnaire were analyzed using SPSS software version 21. Descriptive statistics such as frequency and percentage, mean and standard deviation were applied. Furthermore, inferential statistics such as independent sample t-test and Chi-square analysis were used to compare the coca cola and Pepsi cola brands based on brand equity, brand identity and background characteristics of students.
The data collected through questionnaire were analyzed using SPSS software version 21. Descriptive statistics such as frequency and percentage, mean and standard deviation were applied. Furthermore, inferential statistics such as independent sample t-test and Chi-square analysis were used to compare the coca cola and Pepsi cola brands based on brand equity, brand identity and background characteristics of students.
Bibliographische Angaben
- Autor: Abebaw Gebrehanna Halabo
- 2022, 1. Auflage, 92 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3346684865
- ISBN-13: 9783346684868
- Erscheinungsdatum: 01.08.2022
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 0.91 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Consumers' Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products"
0 Gebrauchte Artikel zu „Consumers' Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Consumers' Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products".
Kommentar verfassen