Consumer Research Methods in Food Science / Methods and Protocols in Food Science (PDF)
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This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
- 2023, 2023, 472 Seiten, Englisch
- Herausgegeben: Carlos Gómez-Corona, Heber Rodrigues
- Verlag: Springer US
- ISBN-10: 1071630008
- ISBN-13: 9781071630006
- Erscheinungsdatum: 07.04.2023
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 14 MB
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