Consumer Perception of Product Risks and Benefits (PDF)
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Rolf Weitkunatjoined PMI in 2005, after being a senior lecturer at the School of Public Health and Epidemiology of the Medical Faculty of the University of Munich, Germany, from 1993 on. Habilitation (assistant professor/state doctorate) in biometry and epidemiology in 2001. Previously (1990-1992) working in the biostatistics department of a clinical research organization and as a post doc at the University of Munich. Primary academic training in clinical psychology and neurophysiology, University of Tübingen, Germany (doctorate in psychology in 1987). Currently lecturing epidemiology at the universities of Munich (Germany) and Fribourg (Switzerland). Areas of research include smoking and health, behavioral and social epidemiology, statistical computing, signal processing, meta-analysis methods, and others. Various publications include books on signal processing, statistical computing and methods and concepts of behavioral and social epidemiology, as well as articles in peer-review journals.
Frank Lüdicke joined
- 2017, 1st ed. 2017, 596 Seiten, Englisch
- Herausgegeben: Gerard Emilien, Rolf Weitkunat, Frank Lüdicke
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319505300
- ISBN-13: 9783319505305
- Erscheinungsdatum: 14.03.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Grösse: 7.78 MB
- Ohne Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Consumer Perception of Product Risks and Benefits".
Kommentar verfassen