Consumer behaviour in Greece during economic crisis (PDF)
(Sprache: Englisch)
Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper examines the characteristics of the Greek consumer prior and during the crisis based on the study of various...
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Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper examines the characteristics of the Greek consumer prior and during the crisis based on the study of various researches. Its main objective of this paper is the comparison of the Greek consumer style prior to the crisis and during the crisis and the extent to which this is in accordance to the typical consumer profiles in recession times. Another objective is to show that an exogenous factor such as economic recession effects consumer behaviour more than individual factors such as personality.
Autoren-Porträt von Fotini Mastroianni
Born in Athens, Greece, I studied economics, agricultural policy analysis, marketing and communication with new technologies and human resources management (BSc, MSc, DProf). I am an author of more than 40 books specialized in economics, accountancy and management. I have been an MBA lecturer for 19 years and I have taught more than 800 students and seminar attendants.I have worked as a Manager at Microsoft and other IT and Telcom companies. I am a registered consultant on entrepreneurship and innovation of European Union for small and medium enterprises and certified by Chartered Institute of Marketing. An active blogger, I write about economics at mastroyanni.blogspot.com. My articles have been published at numerous magazines, newspapers and blogs. About me and my books you may read at my blog: http://mastroyanni.blogspot.gr/
Bibliographische Angaben
- Autor: Fotini Mastroianni
- 2017, 31 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668406383
- ISBN-13: 9783668406384
- Erscheinungsdatum: 28.02.2017
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Grösse: 0.53 MB
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Sprache:
Englisch
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