Competitive Intelligence (PDF)
Gathering, Analysing and Putting it to Work
(Sprache: Englisch)
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and...
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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.
Autoren-Porträt von Christopher Murphy
Christopher Murphy is a director of business consultancy Ravensbourne Research Limited and been engaged in competitive intelligence assignments ranging across the whole span of the discipline for the past 15 years. Clients he has worked with encompass many public sector and not-for-profit organizations as well as businesses of every size from start-ups through to multinational giants. His sectoral experience is correspondingly diverse, embracing professional services, financial institutions, manufacturing, retailing, consumer goods, together with national and local governmental bodies and charities. He is a member of the Society of Competitive Intelligence Professionals, the Society of Business Economists and the World Futures Society and is a Fellow of the Royal Statistical Society.
Bibliographische Angaben
- Autor: Christopher Murphy
- 2016, 304 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317162889
- ISBN-13: 9781317162889
- Erscheinungsdatum: 23.05.2016
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- Dateiformat: PDF
- Grösse: 2.22 MB
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Englisch
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