Co-Creation / Management for Professionals (PDF)

Name: Co-Creation / Management for Professionals
Brand: Springer-Verlag GmbH
SKU: 108684906
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Reshaping Business and Society in the Era of Bottom-up Economics (Sprache: Englisch)

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Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.

With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.

A must read for decision-makers looking to innovate their companies' business models-from ideation to marketing.

Dr.-Ing. Michaela Colla, K-GXI Leader - Industry 4.0 at Volkswagen

Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit.

Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth

Successful leaders will co-create the future. This book is an excellent starting point.

Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG

Autoren-Porträt

Dr. Tobias Redlich is a senior engineer at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany) and is the Head of the working group Value Creation Systematics. His interdisciplinary research focuses on new patterns of value creation based on openness.
Manuel Moritz is a researcher at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His research focus is on collaborative innovation processes in co-creation communities.
Prof. Dr. Jens Wulfsberg chairs the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His interests include open approaches to production and production technologies.

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Bibliographische Angaben

2018, 1st ed. 2019, 217 Seiten, Englisch
Herausgegeben: Tobias Redlich, Manuel Moritz, Jens P. Wulfsberg
Verlag: Springer-Verlag GmbH
ISBN-10: 3319977881
ISBN-13: 9783319977881
Erscheinungsdatum: 19.11.2018

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Dateiformat: PDF
Grösse: 7.46 MB
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Englisch

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