Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation (PDF)

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Karlstad University, language: English, abstract: This paper deals with Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation. Furthermore questions about B2B branding, dealing with difficult relationships and the role of small companies in supply chains are addressed in more detail. The B2B Market has a highly bigger volume as the B2C Market. Despite of that (pure) B2B brands (however a few strong B2B brands which are also active in the B2C segment are exist) are not that well known as B2C brands. This raises the question if B2B branding is as important as B2C branding and which value does business relationships have related to brand value?

Business markets (B2B) and consumer markets (B2C) need to be distinguished. The B2B market has its own characteristics and is distinctly marked with the biggest market share. Consequently it refers to that the volume of sales greatly exceeds the B2C market and a strong customer concentration. Consider that for every B2C transactions are a couple of B2B transactions are running before. Companies can serve both markets like Dell (hybrid strategy), pure B2B servers like the Schäffler Group (automotive supplier), or pure B2C servers like H&M. Categories of customer are governmental bodies, private companies and institutions.