Branded Customer Service (ePub)
The New Competitive Edge
(Sprache: Englisch)
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now.
Branded Customer Service...
Branded Customer Service...
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Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now.
Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
Autoren-Porträt von Janelle Barlow, Paul Stewart
Janelle Barlow is Chief Executive of Branded Customer Service-the Americas and President of TMI US. Her previous books include the bestselling A Complaint Is a Gift and Emotional Value.
Bibliographische Angaben
- Autoren: Janelle Barlow , Paul Stewart
- 2006, 264 Seiten, Englisch
- Verlag: Berrett-Koehler Publishers
- ISBN-10: 1609943236
- ISBN-13: 9781609943233
- Erscheinungsdatum: 10.08.2006
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 0.57 MB
- Mit Kopierschutz
Sprache:
Englisch
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