Brand New (ePub)
Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
(Sprache: Englisch)
Brand New's revolutionary innovation process is a
proven road map you can put to work immediately to
create successful new products, services, and business models.
Written by leading innovation practitioners, and the coauthor of
the bestseller Customers...
proven road map you can put to work immediately to
create successful new products, services, and business models.
Written by leading innovation practitioners, and the coauthor of
the bestseller Customers...
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Brand New's revolutionary innovation process is a
proven road map you can put to work immediately to
create successful new products, services, and business models.
Written by leading innovation practitioners, and the coauthor of
the bestseller Customers for Life, the authors of this
tightly focused, highly entertaining book have nailed the issue
perfectly when it comes to successfully introducing anything new.
Research shows people like new products and services.
Indeed they go out of their way to try to find them. Yet
companies are truly terrible at providing new products and services
that meet these customers' needs.
Why are companies so bad at giving customers what they want?
Because they lack a simple proven process that makes sure
innovation occurs efficiently time after time.
No one knows this better than Mike Maddock and his team at
Maddock Douglas, the Agency of Innovation,(TM) which has worked
closely with more than a quarter of Fortune 100.
To solve the innovation paradox, Maddock explains the process
his team has used to help the world's best companies and
shows you how to
* Find needs and opportunity in the marketplace
* Come up with significant market insights
* Create compelling communication (using the actual words your
customers use) to convince people to try your new creation
What has worked for some of the world's most successful
companies, when it comes to innovation, will work for you. Start
putting the lessons of Brand New to work for
you...before the competition does.
proven road map you can put to work immediately to
create successful new products, services, and business models.
Written by leading innovation practitioners, and the coauthor of
the bestseller Customers for Life, the authors of this
tightly focused, highly entertaining book have nailed the issue
perfectly when it comes to successfully introducing anything new.
Research shows people like new products and services.
Indeed they go out of their way to try to find them. Yet
companies are truly terrible at providing new products and services
that meet these customers' needs.
Why are companies so bad at giving customers what they want?
Because they lack a simple proven process that makes sure
innovation occurs efficiently time after time.
No one knows this better than Mike Maddock and his team at
Maddock Douglas, the Agency of Innovation,(TM) which has worked
closely with more than a quarter of Fortune 100.
To solve the innovation paradox, Maddock explains the process
his team has used to help the world's best companies and
shows you how to
* Find needs and opportunity in the marketplace
* Come up with significant market insights
* Create compelling communication (using the actual words your
customers use) to convince people to try your new creation
What has worked for some of the world's most successful
companies, when it comes to innovation, will work for you. Start
putting the lessons of Brand New to work for
you...before the competition does.
Inhaltsverzeichnis zu „Brand New (ePub)“
Foreword. About the Authors. Part I Preparation and Strategy. Chapter 1 The Innovation Paradox. Chapter 2 Creating an Efficient and Effective Innovation Process. Chapter 3 Circle #1: Finding the Need. Chapter 4 Circle #2: Formulating the Idea. Chapter 5 Circle #3: Successfully Communicating (and Profiting from) What You Have Come Up With. Chapter 6 Constructing Your Innovation "Portfolio". Part II Tools and Tactics. Chapter 7 Getting Outside the Jar: How to Infuse Outside Experts into Your Innovation Process. Chapter 8 Sustainable Innovation: Creating (and Profiting) from a Green, White Space. Chapter 9 Introducing "The Innovation Power Score" -- A Method for Measuring the Potential of Your Innovation. Chapter 10 Investools: A Case Study in Putting Your Innovation Process to Work. Acknowledgments. Index.
Autoren-Porträt von Michael Maddock, Luisa C. Uriarte, Paul B. Brown
G. MICHAEL MADDOCK is the founding partner and Chairman of Maddock Douglas (www.maddockdouglas.com) a ninety-person consulting firm whose mission is to conceptualize, design, build, and launch new products and brands that have a high probability of success. Their clients include Allstate, Cargill, ESPN, Hess, International Paper, Johnson & Johnson, Mohegan Sun, Procter & Gamble, Schering-Plough, and Unilever. Maddock, a frequent speaker at marketing and innovation conferences worldwide, is also coauthor of the "Innovation Engine" column on BusinessWeek.com.LUISA C. URIARTE is partner and Executive Vice President of Maddock Douglas where she oversees the insights and research functions for the firm. Luisa has more than twenty years of experience in managing research and marketing consulting projects of international scope.
PAUL B. BROWN is a longtime contributor to the New York Times. A former editor and writer for BusinessWeek, Forbes, and Inc., Brown is the author or coauthor of numerous bestsellers, including Customers for Life, written with Carl Sewell, which has sold more than 1 million copies worldwide.
Bibliographische Angaben
- Autoren: Michael Maddock , Luisa C. Uriarte , Paul B. Brown
- 2011, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118095944
- ISBN-13: 9781118095942
- Erscheinungsdatum: 23.03.2011
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eBook Informationen
- Dateiformat: ePub
- Grösse: 2.34 MB
- Mit Kopierschutz
Sprache:
Englisch
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