Brand Naming (ePub)

Name: Brand Naming
Brand: Business Expert Press
SKU: 139895368
Price: 23.90 CHF
Availability: OnlineOnly

The Complete Guide to Creating a Name for Your Company, Product, or Service (Sprache: Englisch)

Autor: Rob Meyerson

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You don't have a brand-whether it's for a company or a product-until you have a name.
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You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

Autoren-Porträt von Rob Meyerson

Rob Meyerson is a brand strategist and namer whose past clients range from startups to the Fortune 500. He has done naming work at global branding firms and smaller agencies, as head of naming at HP, and as an independent consultant, for projects in the U.S., China, Southeast Asia, and Europe. Rob has written about branding and naming for Entrepreneur, Business Insider, The Guardian, TechCrunch, and other leading publications. He also hosts the podcast How Brands Are Built.

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Bibliographische Angaben

Autor: Rob Meyerson
2021, 194 Seiten, Englisch
Verlag: Business Expert Press
ISBN-10: 1637421567
ISBN-13: 9781637421567
Erscheinungsdatum: 14.12.2021

Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: ePub
Grösse: 3.01 MB
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Sprache:

Englisch

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