Brains on Fire (PDF)
Igniting Powerful, Sustainable, Word of Mouth Movements
(Sprache: Englisch)
Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy...
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy...
sofort als Download lieferbar
eBook (pdf)
Fr. 17.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Brains on Fire (PDF)“
Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
* Develop and harness a powerful, sustainable, word-of-mouth movement
* Describes 10 lessons to master and create a powerful, sustainable movement
* The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
* Develop and harness a powerful, sustainable, word-of-mouth movement
* Describes 10 lessons to master and create a powerful, sustainable movement
* The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Inhaltsverzeichnis zu „Brains on Fire (PDF)“
Acknowledgments ix Introduction xiii Lesson 1: Movements Aren't about the Product Conversation; They're about the Passion Conversation 1 Lesson 2: Movements Start with the First Conversation 23 Lesson 3: Movements Have Inspirational Leadership 37 Lesson 4: Movements Have a Barrier of Entry 57 Lesson 5: Movements Empower People with Knowledge 69 Lesson 6: Movements Have Shared Ownership 91 Lesson 7: Movements Have Powerful Identities 107 Lesson 8: Movements Live Both Online and Off-Line 123 Lesson 9: Movements Make Advocates Feel Like Rock Stars 139 Lesson 10: Movements Get Results 153 Lesson 11: Your Turn 167 About the Authors 171 Index 175
Autoren-Porträt von Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
Robbin Phillips, Greg Cordell, and Geno Church work together at the word-of-mouth marketing and identity company Brains on Fire. Along with others on the Brains on Fire team, they evangelize around the globe about embracing and elevating the passions of your customers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet.Spike Jones is a writer and editor who gave the Brains on Fire message one voice. You can find him at askspike.com.
Bibliographische Angaben
- Autoren: Robbin Phillips , Greg Cordell , Geno Church , Spike Jones
- 2010, 1. Auflage, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470872268
- ISBN-13: 9780470872260
- Erscheinungsdatum: 10.08.2010
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 3.86 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Brains on Fire"
0 Gebrauchte Artikel zu „Brains on Fire“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Brains on Fire".
Kommentar verfassen