Bernard Shaw and Modern Advertising / Bernard Shaw and His Contemporaries (PDF)
Prophet Motives
(Sprache: Englisch)
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern...
sofort als Download lieferbar
Printausgabe Fr. 84.90
eBook (pdf)
Fr. 35.50
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Bernard Shaw and Modern Advertising / Bernard Shaw and His Contemporaries (PDF)“
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Autoren-Porträt von Christopher Wixson
Christopher Wixson is Professor of English and Theatre Arts at Eastern Illinois University, USA. He teaches advanced courses in early modern drama and modernism, script analysis and dramaturgy, and general education courses in writing and literature. He has published widely on twentieth-century British and American drama and is General Editor of SHAW: The Journal of Bernard Shaw Studies.
Bibliographische Angaben
- Autor: Christopher Wixson
- 2018, 1st ed. 2018, 181 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319786288
- ISBN-13: 9783319786285
- Erscheinungsdatum: 13.06.2018
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Grösse: 4.22 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Bernard Shaw and Modern Advertising / Bernard Shaw and His Contemporaries"
0 Gebrauchte Artikel zu „Bernard Shaw and Modern Advertising / Bernard Shaw and His Contemporaries“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Bernard Shaw and Modern Advertising / Bernard Shaw and His Contemporaries".
Kommentar verfassen