Air Asia: Penetrating into the South African Airline Industry (ePub)
(Sprache: Englisch)
Research Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Strategic Management, language: English, abstract: Air...
sofort als Download lieferbar
eBook (ePub)
Fr. 17.00
inkl. MwSt.
- Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Air Asia: Penetrating into the South African Airline Industry (ePub)“
Research Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Strategic Management, language: English, abstract: Air Asia is a low-cost carrier based in Kuala, Lumpur Malaysia which flies to
over 66 successfully penetrated destinations in 18 countries worldwide.
Nevertheless, this innovative organisation continuously seeks new potential
markets for its investment. However, not all countries are an attractive prospect
for a new investment. This book presents an analysis on the attractiveness of
the South African airline industry along with Air Asia's current internal states
and strategies in an attempt to rationalise the viability of an investment decision
into the state. The data collected entails from secondary sources ranging from
academic journal articles, organisational websites and reports, online
newspapers, to various databases. The main findings includes a favourable yet
challenging immediate and macroeconomic environment conditions in South
Africa, supporting internal strengths that were aligned with most key success
factors for the investment plan taking into account certain drawbacks identified,
and a well-positioned business-level and corporate-level strategy to take on a
new investment in the state. It is concluded that the South African airline
industry is a viable market in which Air Asia is able to weather those obstacles
and achieve great success. Nonetheless, Air Asia is recommended to play safe
and currently penetrate the industry on a smaller scale before operating in a
larger scale.
over 66 successfully penetrated destinations in 18 countries worldwide.
Nevertheless, this innovative organisation continuously seeks new potential
markets for its investment. However, not all countries are an attractive prospect
for a new investment. This book presents an analysis on the attractiveness of
the South African airline industry along with Air Asia's current internal states
and strategies in an attempt to rationalise the viability of an investment decision
into the state. The data collected entails from secondary sources ranging from
academic journal articles, organisational websites and reports, online
newspapers, to various databases. The main findings includes a favourable yet
challenging immediate and macroeconomic environment conditions in South
Africa, supporting internal strengths that were aligned with most key success
factors for the investment plan taking into account certain drawbacks identified,
and a well-positioned business-level and corporate-level strategy to take on a
new investment in the state. It is concluded that the South African airline
industry is a viable market in which Air Asia is able to weather those obstacles
and achieve great success. Nonetheless, Air Asia is recommended to play safe
and currently penetrate the industry on a smaller scale before operating in a
larger scale.
Bibliographische Angaben
- Autor: Weng Marc Lim
- 2012, 1. Auflage, 28 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3656123748
- ISBN-13: 9783656123743
- Erscheinungsdatum: 13.03.2012
Abhängig von Bildschirmgrösse und eingestellter Schriftgrösse kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Grösse: 0.78 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Air Asia: Penetrating into the South African Airline Industry"
0 Gebrauchte Artikel zu „Air Asia: Penetrating into the South African Airline Industry“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Air Asia: Penetrating into the South African Airline Industry".
Kommentar verfassen