100 Practical Ways to Improve Customer Experience (ePub)

Name: 100 Practical Ways to Improve Customer Experience
Brand: Kogan Page
SKU: 105086284
Price: 29.00 CHF
Availability: OnlineOnly

Achieve End-to-End Customer Engagement in a Multichannel World (Sprache: Englisch)

Autoren: Martin Newman , Malcolm McDonald

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100 Practical Ways to Improve Customer Experience, Martin Newman, Malcolm McDonald

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Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips,...

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Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.

A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.

Autoren-Porträt von Martin Newman, Malcolm McDonald

Martin Newman, Malcolm McDonald

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Bibliographische Angaben

Autoren: Martin Newman , Malcolm McDonald
2018, 1. Auflage, 304 Seiten, Englisch
Verlag: Kogan Page
ISBN-10: 0749482680
ISBN-13: 9780749482688
Erscheinungsdatum: 03.08.2018

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Dateiformat: ePub
Grösse: 2.28 MB
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Englisch

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