YouTube
Online Video and Participatory Culture
(Sprache: Englisch)
YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube...
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YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube's maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube's relation to wider transformations in culture, society and the economy that made the first edition so valuable.
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural 'production' and 'consumption'. Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural 'production' and 'consumption'. Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.
Klappentext zu „YouTube “
Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world's most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics.Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube's diverse communities of content creators, who developed the platform's most distinctive cultural forms and genres, have strong ideas and interests of their own.
While preserving the original edition's forensic analysis of YouTube's early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube's dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges.
The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.
Autoren-Porträt von Jean Burgess, Joshua Green
Jean Burgess is Professor of Digital Media and Director of the Digital Media Research Centre at Queensland University of Technology.Joshua Green is a Solution Principal in the Customer Strategy practice at Slalom, a purpose-driven business and technology consulting firm.
Bibliographische Angaben
- Autoren: Jean Burgess , Joshua Green
- 2018, 2nd Ed., 180 Seiten, Masse: 14,9 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0745660193
- ISBN-13: 9780745660196
- Erscheinungsdatum: 17.09.2018
Sprache:
Englisch
Rezension zu „YouTube “
"Jean Burgess and Joshua Green insightfully weave together an engaging and much-needed cultural narrative of the astonishing new phenomenon that is YouTube with an incisive critique of its rapidly-mythologised yet deeply uncertain transformative potential."Sonia Livingstone, London School of Economics and Political Science"This book is an important and timely contribution to the literature on participatory culture and media. The analyses provide empirical bases for understanding the diversity of YouTube users' practices and sophisticated theoretical consideration of the social, cultural, political, historical and economic contexts in which these practices are situated and which they so often disrupt."Nancy Baym, University of Kansas
Pressezitat
"A decade ago, Burgess and Green documented the co-creation by tech innovators, business and the public of an extraordinary platform for participatory culture. Now, they tell the equally fascinating story of how what happened next, in an account that combines rigorous research and rich insights into a hugely influential yet profoundly 'unstable object of study.'"--Sonia Livingstone, London School of Economics and Political Science
"YouTube examines the participatory conditions that enable consumers of content to become producers, and in so doing, abandon rigid boundaries that have long divined how we understand media content. This book is about the future of media. Read this and forever leave your assumptions about what TV was and might have been behind."
--Zizi Papacharissi, University of Illinois at Chicago
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