Why Fonts Matter
a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
(Sprache: Englisch)
Discover the incredible power of fonts to influence your decisions, alter your perceptions, stir your emotions and change how you understand the world
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Discover the incredible power of fonts to influence your decisions, alter your perceptions, stir your emotions and change how you understand the world
Klappentext zu „Why Fonts Matter “
Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.
Autoren-Porträt von Sarah Hyndman
Sarah Hyndman
Bibliographische Angaben
- Autor: Sarah Hyndman
- 2016, 144 Seiten, Masse: 21,8 x 18,6 cm, Kartoniert (TB), Englisch
- Verlag: Virgin Books
- ISBN-10: 0753557231
- ISBN-13: 9780753557235
- Erscheinungsdatum: 24.05.2016
Sprache:
Englisch
Pressezitat
a fascinating insight into how type can influence our feelings, our senses, and even our taste Professor Charles Spence, University of Oxford
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