Understanding Social Media
How to Create a Plan for Your Business that Works
(Sprache: Englisch)
Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.
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Produktdetails
Produktinformationen zu „Understanding Social Media “
Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.
Klappentext zu „Understanding Social Media “
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Inhaltsverzeichnis zu „Understanding Social Media “
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- Chapter - 01: Getting started - how to create a compelling social media programme;
- Chapter - 02: Rules governing the relationship between search and social;
- Chapter - 03: How to budget for social media activities;
- Chapter - 04: Setting KPIs and measuring success;
- Chapter - 05: Understanding social media ROI - what matters and what doesn't;
- Chapter - 06: Why social media is central to customer experience;
- Chapter - 07: How to build a social media team - how to pick the right suppliers;
- Chapter - 08: Understanding the relationship between online PR and social media;
- Chapter - 09: The future for social media and the vastly changing landscape;
- Chapter - 10: Risk assessment and risk management in social media
Autoren-Porträt von Damian Ryan
Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world. Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.
Bibliographische Angaben
- Autor: Damian Ryan
- 2015, 304 Seiten, Masse: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749473568
- ISBN-13: 9780749473563
- Erscheinungsdatum: 30.03.2015
Sprache:
Englisch
Pressezitat
"This excellent curated collection of observations is an all-in-one resource that should offer business marketers a wealth of guidance." Barry Silverstein, Foreword Reviews
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