The Ultimate Question 2.0
How Net Promoter Companies Thrive in a Customer-Driven World
(Sprache: Englisch)
Reveals the question most critical to your company's future: 'Would you recommend us to a friend?'. This title provides a blueprint for long-term growth and success.
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Reveals the question most critical to your company's future: 'Would you recommend us to a friend?'. This title provides a blueprint for long-term growth and success.
Autoren-Porträt von Frederick F. Reichheld, Rob Markey
Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice. Bibliographische Angaben
- Autoren: Frederick F. Reichheld , Rob Markey
- 2011, revised and expanded edition, 304 Seiten, mit Abbildungen, Masse: 16,1 x 24,1 cm, Leinen, Englisch
- Verlag: Harvard Business School Press
- ISBN-10: 1422173356
- ISBN-13: 9781422173350
- Erscheinungsdatum: 23.09.2011
Sprache:
Englisch
Rezension zu „The Ultimate Question 2.0 “
"This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published "The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World", an updated and expanded version of "The Ultimate Question". The original lit the spark for the Net Promoter fire in 2006." -- "CRM" magazine "wonderful new book" - FORBES.com "A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." - 800 CEO READ
Pressezitat
This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , an updated and expanded version of The Ultimate Question . The original lit the spark for the Net Promoter fire in 2006." CRM magazinewonderful new book" FORBES.com
A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." 800 CEO READ
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