The Road to Servitization

Introduction.- What is a Product Service System?.- Product Service Systems¿ Competitive Markets.- The Strategic Advantage of Product Service Systems.- The Content of PSS Strategies.- Translating PSS Strategy into Operations.- How Product Service Systems can Disrupt Companies¿ Business Model.- Conclusions.

Alessandro Annarelli (PhD) is a Post-doc Researcher at Sapienza University of Rome. After receiving his Master Degree at the Sapienza University of Rome, he obtained a PhD in Sustainable Energy and Technologies at the Free University of Bolzano-Bozen (Italy). He has been a visiting PhD student at Luleå Tekniska Universitet (LTU) in Luleå, Sweden. His research interests are on innovation management, operations strategy and product-service systems. His main publications appeared in Omega ¿ The International Journal of Management Science, and Journal of Cleaner Production. Cinzia Battistella (PhD) is an Associate Professor of Innovation and Project Management at the University of Udine (Italy). She received her Doctoral degree at the University of Padua, and worked as a researcher and lecturer at the University of Udine, as an assistant professor at the Free University of Bolzano-Bozen and as an associate professor at the University of Siena. Her scientific interests are in the fields of innovation and strategic management, with focuses on the themes of foresight, business models and open innovation. Her papers have been published in Technological Forecasting & Social Change, Journal of Business Research, Journal of Engineering and Technology Management, and the Journal of Technology Transfer. She is member of the editorial board of The Learning Organisation. Fabio Nonino (PhD) is an Associate Professor of Business Management and Project Management at Sapienza University of Rome. His research activities are in the field of management, focusing on operations and service management, innovation management and organizational behaviour. He is author of the book ¿The Management of Additive Manufacturing - Enhancing Business Value¿ published by Springer and of papers in various leading journal, including Supply Chain Management: An international Journal, Production Planning & Control, Omega, International Journal of Production Research and Technological