The Innovator's DNA

Jeffrey Dyer is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar in 1996-2006. Hal Gregersen is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world's foremost authority on disruptive innovation.

"The process of Low End Disruption is beautifully described in Clayton Christensen's series of books: "The Innovator's Dilemma," "The Innovator's Solution" and "The Innovator's DNA." If you haven't read them, you should. What's amazing about these books is not only how important their conclusions are but how well researched they are." -- TechCrunch "This final entry in coauthor Christensen's innovation trilogy complements his influential "The Innovator's Dilemma" (1997) and coauthored "The Innovator's Solution" (2003) with a notably accessible style." -- "The Journal of Product Innovation Management" "pocket-sized map...to your innovation journey" -- "Strategy+Business" ""The Innovator's DNA" is a fascinating book, filled with stellar examples, and of course tips, to enhance creativity in your life. I highly recommend this book to chemical engineers for both personal and organizational development." -- American Institute of Chemical Engineers "Through numerous examples of innovative people and companies, the authors inspire readers to make a positive impact through innovation. Summing Up: Highly recommended." -- CHOICE "The book will challenge readers to think differently and act differently to generate creative ideas for new products, services, processes and businesses." -- Malcolm Rittman, CMI (Reviewed as Chartered Management Institute's Innovation and Entrepreneurship Book of the Year 2011) "A terrific and inspiring read, very accessible and deceptively easy to absorb. It provides an accurate reflection of what is known about innovation today and I really believe that it will have an impact on actual practice and on raising people's aspirations in regard to innovation." -- Professor James Fleck, Professor of Innovation Dynamics at The Open University ""The Innovator's DNA" is a book that should interest a broad audience, including inventors, researchers, and professors seeking greater creativity in their teaching

“The process of Low End Disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma , The Innovator's Solution and The Innovator's DNA . If you haven't read them, you should. What's amazing about these books is not only how important their conclusions are but how well researched they are." — TechCrunch

“This final entry in coauthor Christensen's innovation trilogy complements his influential The Innovator's Dilemma (1997) and coauthored The Innovator's Solution (2003) with a notably accessible style." — The Journal of Product Innovation Management

“pocket-sized map...to your innovation journey" — Strategy+Business

“ The Innovator's DNA is a fascinating book, filled with stellar examples, and of course tips, to enhance creativity in your life. I highly recommend this book to chemical engineers for both personal and organizational development." — American Institute of Chemical Engineers

“Through numerous examples of innovative people and companies, the authors inspire readers to make a positive impact through innovation. Summing Up: Highly recommended." — CHOICE

“The book will challenge readers to think differently and act differently to generate creative ideas for new products, services, processes and businesses." — Malcolm Rittman, CMI (Reviewed as Chartered Management Institute's Innovation and Entrepreneurship Book of the Year 2011)

“A terrific and inspiring read, very accessible and deceptively easy to absorb. It provides an accurate reflection of what is known about innovation today and I really believe that it will have an impact on actual practice and on raising people's aspirations in regard to innovation." — Professor James Fleck, Professor of Innovation Dynamics at The Open University

“ The Innovator's DNA is a book that should interest a broad audience, including inventors, researchers, and professors seeking greater creativity in their teaching and research. Read it to find inspiration – and