The Age of Responsibility
CSR 2.0 and the new DNA of Business
(Sprache: Englisch)
The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as...
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as...
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Klappentext zu „The Age of Responsibility “
The new generation of CSRIn this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
* Provides a 'second generation' approach to CSR that will breathe new life into the movement
* Can increase the effectiveness of CSR as a strategy to create positive change in society through business
* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
Inhaltsverzeichnis zu „The Age of Responsibility “
List of boxes, cases, figures and tables.Foreword (Jeffrey Hollender).
Acknowledgements.
About the author.
Part I: The call to responsibility.
1 Our ability to respond.
Part II: The ages and stages of CSR.
2 The age of greed.
3 The age of philanthropy.
4 The age of marketing.
5 The age of management.
6 The age of responsibility.
Part III: The principles of CSR 2.0.
7 The principle of creativity.
8 The principle of scalability.
9 The principle of responsiveness.
10 The principle of glocality.
11 The principle of circularity.
Part IV: Our ability to change.
12 The matrix of change.
13 Making a difference.
Bibliography.
Index.
Other books by Wayne Visser.
Autoren-Porträt von Wayne Visser
Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.
Bibliographische Angaben
- Autor: Wayne Visser
- 2011, 2. Aufl., 208 Seiten, Masse: 15,7 x 23,5 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470688572
- ISBN-13: 9780470688571
- Erscheinungsdatum: 28.02.2011
Sprache:
Englisch
Rezension zu „The Age of Responsibility “
'The book is thought provoking, insightful and at the same time easy to read...a must read.' (BalticCSR.wordpress.com, May 2011).'...this book is tremendously well researched and the main message is crystal clear... I strongly recommend reading.' (AheadAhead.com, May 2011).'...deeply reflective of the state of the world...society, business and people who change our lives...we should all read this book.' (Lohas.de, June 2011).'...offers a wealth of case studies... easy to navigate and digest... Visser's message is one of optimism and hope.' (Bookgeeks.co.uk, June 2011).
Pressezitat
'The book is thought provoking, insightful and at the same time easy to read...a must read.' (BalticCSR.wordpress.com, May 2011).'...this book is tremendously well researched and the main message is crystal clear... I strongly recommend reading.' (AheadAhead.com, May 2011).
'...deeply reflective of the state of the world...society, business and people who change our lives...we should all read this book.' (Lohas.de, June 2011).
'...offers a wealth of case studies... easy to navigate and digest... Visser's message is one of optimism and hope.' (Bookgeeks.co.uk, June 2011).
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